Preacher’s kid. Renaissance woman.
Michelle Beech’s day job is President and Chief Strategist for Elixir Marketing, LLC. But she moonlights as Martha Stewart, whipping up feasts for the senses every chance she gets. Since she loves the chemistry in the kitchen, it’s only fitting that her brainchild, Elixir Marketing, does just the same for its clients… mixing the right marketing potion for amazing results!
Michelle’s had proven results of her own over her 20 years in media, 15 of it in broadcast promotions and marketing. She now helps broadcast stations make the most of all that research. After all, why spend money for answers when you still need a plan?
Michelle works with stations to develop strategic action plans, marketing plans and follows up with promotions workshops for every member of a News Organization. She believes great promotion comes from everyone knowing how to contribute. She also offers one-on-one topical promotion training for news and production staffs, targeting all media platforms.
Prior to forming ELIXIR MARKETING, LLC, Michelle served as Marketing Director, Creative Services Director, and Producer/Editor for CBS, NBC, & ABC affiliates. While she’s proud of her business accomplishments, satisfied palates claim her magnum opus is The Cookie Fairy.